DDA (DATA-DRIVEN ART) – Installation and Talk by Ditroit

DELIDA – Design Library and Digital Archive, the new Abadir library and multimedia space in the historic centre of Catania (map) hosted ainteractive installation curated by the Milanese studio Ditroit and a selection of projects by motion design.

The exhibition was inaugurated with a talk with Salvo Giunta.

The event was organized with the support of Enrico Gisana in the context of NIMI – the New Intelligence of Made in Italy.

The Installation

Presented at Milan Design Week 2025, DDA (Data-Driven Art) generates personalized patterns from visitors' brainwavesA sensor detects and measures the subject's brainwaves—stimulated by audio and video sensory input—and transmits them to a computer, where an algorithm processes them and transforms them into code. In real time, software translates the code into a recognizable and consistent visual language, creating graphically unique generative artworks based on subjective and unrepeatable input. The image, processed in about a minute, is then printed on a poster and given to each participant as a keepsake.

Are you ready to get your brain scanned?

The Talk

Salvo Giunta, originally from Modica (RG) and now living in Milan, is a graphic designer, co-founder, and creative director of Ditroit. In this talk, he retraces the studio's origins, the passions that influence his design practice, his most interesting projects—including commercial collaborations with brands and personal and artistic research—and presents the DDA installation.

The Exhibition

The DELIDA spaces also host a selection of projects created by the students of our Academy as part of the courses Motion Design with Enrico Gisana, Interactive Interiors with Gianluca Monaco, Methods and Tools for Representation with Melani De Luca and Claudia Colombo.

DITROIT

Ditroit is a motion design studio founded in Milan in 2009 by Salvo Giunta. It designs visual content that tells the story of brands, products, or ideas. In over 15 years of activity, it has collaborated with, among others, Microsoft, Gucci, Kit-Kat, Shiseido, Prada, Samsung, MTV, and Swatch. In 2023, it launched Dream. A free space for the wandering brains, a space born from the desire to create a tangible environment for the exhibition and enjoyment of art, a free gallery where designers, technologists, artists, and dreamers can share their analog or digital content with the city through a showcase overlooking Viale Abruzzi. The exhibition space also occasionally hosts interactive exhibitions and live events.

→ditroit.it

DDA (DATA-DRIVEN ART) was organized within the NIMI project – The New Intelligence of Made in Italy, funded by the European Union Next Generation EU (NGEU) – for the internationalization of artistic and musical higher education institutions (AFAM) according to the National Recovery and Resilience Plan (PNRR) MISSION 4 COMPONENT 1 – INVESTMENT 3.4 SUB-INVESTMENT T5 – CUP: H37G24000080001