The product is only the shadow of a system: we need to rethink the culture of the object and design future scenarios between analog and digital. The first-level Master's degree in Strategic Design and Creative Direction – From Ford to Ford It addresses three macro-thematic areas: product, strategy, and communication, in a system that ranges from the conception, to the creation, to the sale, and to the experience of using a tangible good or intangible service.

The master's program has a strictly project-based approach and includes both in-person project work at the Abadir Academy in Sant'Agata Li Battiati (Catania) and online learning. The program includes trips to partner companies and institutions and meetings with leading figures in the fields of design, communications, and business.

It is aimed at recent graduates and professionals with a background in Design, Communication and Marketing, Fashion, Photography, Architecture, Economics, Management Engineering.

To access the program, basic skills in Adobe software (Ai, Ps) and elements of CAD are required, and an entrance interview is required.

To obtain the first-level Master's degree, you must have a Bachelor's degree or a first-level academic diploma. The Master's degree is also accessible to those who do not have one, subject to evaluation of the application.

The master's program provides skills for careers in business consulting, design-oriented management roles, and creative direction. Specifically, the professional roles covered include art directors, creative directors, strategic designers, product managers, and brand managers.

The program includes a curricular internship that can be completed at Abadir Academy's partner companies or at a company of your choice. The master's program also offers the opportunity to undertake traineeships in Europe funded by the Erasmus Program.

All the master's modules are curated by professionals and designed in collaboration with a series of project partners who play a strategic role in defining the briefs and understanding the local context in which the individual projects will be developed.