Friday is a Swiss brand that gives a new life to “truck tarp” – the tarpaulins used for truck covers – transforming them into bags, backpacks and accessories.

On February 25, 2022 he hosted us in his Milan store for F-AKER. Recycle our tarp trash and make your own original F-ake, a workshop curated by Caterina Malinconico to raise awareness on the topic of reuse andThe circular economy, an eco-friendly production and consumption model that aims to maximize the life cycle of products and materials, while minimizing waste.

Using waste materials provided by the company – fragments of tarpaulins, seat belts and other recycled elements – the students of the Product Design course They had the opportunity to design and assemble their “fake products”, unique pieces in the name of sustainability, and to explore the potential and practical applications of circular economy in production and design processes.